by Elaine Maitland Thanks to Olaplex, perms are better than ever and the most requested service for the Fall. Actress Julianne Hough wears her perm beautifully. Olaplex enables the perm to reduce or even eliminate damage through the perm process which is most important for color treated hair and fine hair. Olaplex has the ability to multiply bonds throughout the entire perm process. I highly recommend the ISO waves for fall styles. The new mindset [...]
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